The lure of strategic, targeted marketing tactics to recruit students of diverse identities – with regard to race or ethnicity, socioeconomic status, disability, first-generation enrollment in college, or LGBTQ – may make sense, on the surface, to create as much exposure and access to study abroad as possible on your campus. But, could targeted outreach pose ethical concerns or press proverbial hot buttons at your school? Are there approaches to marketing to diverse student groups that cross real or perceived ethical boundaries? What standards and effective practices can education abroad offices use to navigate marketing to diverse students? As a jumping off point, what is marketing, and how best can education abroad professionals inventively harness this communications tool to create a bigger tent, so to speak, of US students who experience the value of this high-impact global experience? This session will offer innovative, principled marketing solutions participants can employ to appeal to targeted segments of their student populations, and encourage thought-provoking dialogue and collaboration among participants.
Instructor: Gretchen Cook-Anderson, Director, Diversity Recruiting & Advising - IES Abroad
Fee: $174 (member); $224 (non-member)
Toward Institutional Change: Tactical Leadership Strategies that Promote Access and Inclusion
Why is it critical to expand access and support through the process to education abroad for diverse students? How do you lead and motivate your team, colleagues, and community towards this end? How can partnerships be leveraged to promote inclusivity within international education?
The Leadership Institute builds on prior sessions, workshops, and summits on leadership for diversity and inclusion in international education. The institute will equip leaders with strategic and tactical approaches to expanding collaboration, advocacy, and engagement. Presenters with demonstrated expertise in diversity and inclusion good practices will explore these questions and more through facilitated conversations, interactive activities, and guided reflection. Participants will gain a network of committed global leaders, identify concrete next steps for implementation, and walk away with the confidence to lead towards institutional change.
Monroe France, Associate Vice President for Student Affairs and Diversity Initiatives; Adjunct Faculty, Silver School of Social Work; Adjunct Faculty, Steinhardt Higher Education and Student Affairs Program – New York University
Martha Johnson, Assistant Dean, Learning Abroad | Global Programs & Strategy Alliance | University of Minnesota
David Wick, Ed.D, Assistant Professor, MA in International Educational Management Program - Middlebury Institute of International Studies at Monterey
Fee: $174 (member) & $224 (non-member)
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